| Google AdWords | Search Engine Optimization (SEO) |
| Results in 48 hours. | Results after 6 weeks. |
| Guaranteed lead generation. | No assurance of lead generation. |
| Control of online marketing Budget, as well as Traffic to your website. | No control on budget, and Traffic to your website. |
| You can "control" most aspects of Pay-Per-Click. | You can only "influence" search engines via SEO. |
| Can have you up in front of searchers in an hour. | Lag time for results between days and weeks. |
| Full control over the message you give searchers - you control the ad copy. | Search engines show what they want or deem relevant in response to a search. |
| Can evenly target different service words as well as city names. | Efforts should be more focused to produce best results. |
| You pay only for the number of visitors that are directed to your website through the advertisements. | Costs are mostly up-front, and there is no comparison for return on investment. |
| Cost Aspect | |
| One Time Campaign Setup: $250 + GST | One Time Campaign Setup: $450 + GST |
| Monthly Maintenance charges: $99 + GST (recurring per month) |
Monthly Maintenance charges: $250 + GST (recurring per month) |
| Nominal payments to Google for Pay Per Click to be handled without our intervention | No additional payments to Google |